Advertisers Target the 55-Plus Consumer
Share Tweet It’s been long known that the baby boomers are the most prosperous of all the “labeled” generations. The 55-64 year old market is fast becoming the largest segment of the population, yet...
View ArticleMarketing to Boomers: Not So Cut-and-Dry
Share Tweet In a recent post, we discussed the advertising industry’s newfound interest in the 55-plus demographic. But as it turns out, appealing to this strong consumer group might not be as...
View ArticleViewers Too Old? NBC Cancels Harry’s Law
Share Tweet In a shocking move, NBC opted not to renew the television series, “Harry’s Law” for this fall. The problem? The show appeals to the over-55 demo, and not the ever-targeted 18-to-34...
View ArticleMajor Retail Changes Will Address Needs of Aging Population
Share Tweet We hear a lot of discussion about the aging population and how it will affect healthcare and public policy moving forward. But as the population grows older, with the Baby Boomer...
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